托福写作遭受不熟悉的话题，缺乏思维是一件令人头疼的事情。如果你在考试中遇到一些你根本不知道如何写的问题，它可能会影响每个人的表现和心态。因此，考生需要开始接触各种作文主题，了解写作思路，提前阅读更多的高分范文。下面由新航道的沈阳托福培训小编为您解答！

　　范文点评与思路分析：广告中的国家形象

　　托福写作难点

　　Canadvertisingtellyoualotaboutacountry?

　　Doyouagreeordisagreewiththefollowingstatement?Advertisingcantellyoualotaboutacountry.Usespecificreasonsandexamplestosupportyouranswer.

　　结构分析写作思路

　　同意这个观点更容易写出来。在阐述了自己的立场后，它显示了广告是如何反映一个国家的历史、文化和其他情况的。通过比较更容易写作，例如：中国，与10年前相比，广告中的女性数量增加了，暴露水平也提高了。这表明，人们的观念和社会观念已经发生了变化。与欧洲和美国国家相比，中国有大量的中药广告。这表明，这方面的法律制度仍有待改进。

　　这个话题高分范文欣赏

　　Advertisingdoesnotmeantoeducateorillustrate.Primarilyitisavehicleforbusinessanditaimstosellproducts.Asaresult,theinformationwecangatherfromlookingatadvertisingsisquitelimited.However,theculturalideasusedtosellcommoditiesrevealasociety'svaluesystem,andfromthenatureoftheadvertisingandtheproductitaimstosellwecandrawconclusionsastowhichsocialdemographymightbethemostaffluent.

　　Inordertobemosteffectiveanadvertisingcampaignwillmakeuseoftheculturalvaluesofacountry.Obviously,companieswillbeabletosellmoreproductsifagreatmanypeoplerelatetothegoodsandtheimagesusedtosellthem.Forexample,inacountryliketheUnitedStateswhereagreatpercentageofthepopulationisreligious,advertisersuseexpressionssuchasheavenly,divine,orrevelation,becausethesehaveconnotationsthatprospectivecustomerswilllikelyidentifywith.Similarly,advertiserswilltrytoemployfashionmodelswhoembodyaculture'sidealsofpersonalbeauty,becauseattractivemenandwomenwillsellmoreproductsthanunattractiveones.

　　Companiesidentifysocialdemographicsorpartsofsocietythataremostlikelytobuytheirproductsanddesigntheiradvertisingsaccordingly.Forexample,teenagegirlsaremorelikelytobuymobilephonesthanretiredfactoryworkers.Thuscompanieswillmakeuseoffashiontrendsintheiradsandprobablypayafamouspopsingerabigchunkofmoneytoendorsetheirproduct.Ifthemajorityofalladvertisingsinacountryaregearedtowardsaspecifictargetmarketoraudience,thenthispartofthepopulationprobablyhasthemostfinancialresourcesattheirdisposal.

　　Althoughwecanlearnsomethingsaboutacountrybylookingatitsadvertisingwehavetorememberthatthisknowledgeislimited.Afterall,advertisingisonlydirectedatpeoplewhohavethemeanstobuyconsumergoods.Thusadvertisingdoesnottellusanythingabouttheoverallprosperityorlikesanddislikesofacountry.Also,advertisingnotonlyreflectsbutalsotriestoshapeandchangeculturalvalues.Therefore,itdoesnotaccuratelyreflecttheexactstateofacountry'sculture.

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