雅思口语当季话题卡：Describe an advertisement you remember well 描述一则记忆犹新的广告/记忆深刻的广告/印象很深的广告

思路点拨：以下思路仅供参考，希望大家根据自己的真实经历编写答案

谈起广告，想必大家从小到大应该看得不少了。尤其是随着如今互联网的发展，我们在优酷爱奇艺等视频平台上看到的广告种类繁多。小编小时候就觉得中国的广告比外国的广告要简单粗暴一些。通常是喊几句广告词然后直接呈现产品，这样很容易让人知道你是卖的啥产品。不过同样的广告多了，也不太好记忆。相比之下，国外的广告就要文艺得多，通常都是带有小故事情节的，播放到最后才知道这是某某公司在打广告。对于考生而言，小编建议大家选取一个自己生活中印象最深刻的一则广告。如果实在没有看过或者忘记了之前看的广告，也可以选取我们生活中的日常必需品来谈。当然，广告也不局限于电视或者网络，路边的广告牌以及报纸上的都算。

题目

Describe an advertisement you remember well

You should say:

Where you saw it

What it was about

What it was like

Why you remember it well

参考答案

Well, an advertisement I remember well was the one selling beverages. It’s a brand called Hainan Coconut Tree Milk.

一个让我记忆深刻的广告是关于卖饮料的广告。是一个叫海南椰树牌椰汁的品牌。

I remember it was during the Spring Festival Gala of 2008 that I got to know this ad for the first time. You know what, the time during the Gala on TV was very precious, and usually companies from all industries wanted to bid for a chance to show their product. I saw this coconut milk commercial right before the gala began, so you know how dear that ad fees would be.

我记得是在2008年春季节年欢晚会期间我第1次看到了这则广告。你知道吗，电视晚会期间的时间是非常宝贵的。通常各行各业的公司都会去竞标为产品打广告的机会。我看到这个椰汁广告正是在晚会开始的时候，所以你可想而知那个广告花费有多贵了。

Honestly, the art design of the ad was inferior to their counterparts, but it stood out from them all by its impressive way of presentation. It just showed up the Chinese words of Hainan Coconut Tree Milk with a huge LOGO. I couldn’t see any animation, but can only hear a broadcaster announcing the brand name. The voice announcement was actually three seconds in length but was played for three times in one go, which lasted for nine seconds in total.

老实说，这个广告的设计与它们的类似产品的广告相比差多了，但是偏偏用一种很独特的呈现方式从所有的广告中脱颖而出。这广告只是显示了海南椰树牌椰汁的汉字加上一个巨大的LOGO。我看不到任何动画，只能听到播音员在播报着品牌名称。播报的声音其实有三秒钟长度但是却被一下子播放了三遍，所以一共是九秒钟的时间。

At that time, I thought it’s the worst ad design I had seen in my life. However, it really worked pretty well as when I woke up in the morning in the following days, the repeated magical voice was still lingering in my head.

那个时候，我觉得这是我人生中看到最挫的广告了。然后，这广告的确见效了，因为当我接下来几天早晨起来的时候，脑海里一直在回荡着那个富有魔性的声音。

The reason why I remember it so well is that this repetitive vocal branding just implanted into my head, making it difficult to forget.

我为什么对此记忆如此深刻是因为这重复的品牌声音植入了我脑子里，不是特别容易掉它。